Eva Mendes proud of nipple shot

US actress Eva Mendes says she couldn't be prouder of her controversial TV ad banned because it showed too much of her nipple.

The Hollywood star, who was in Sydney today to launch the 30 Days of Fashion and Beauty event, has been causing a stir over the Calvin Klein perfume ads.

"It makes me more proud," Mendes said, referring to the ban on the ad.

The Ghost Rider star has done a number of nude shoots over the years, but said she was not worried the latest would overshadow her acting career.

"I'm sure if it was for some kind of independent brand that wasn't as iconic as Calvin Klein I don't think I would have done it because that's too much of a risk," Mendes said.

"But when its Calvin Klein and it's (fashion photographer) Steve Meisel shooting you and you get to be a part of this amazing iconic brand and their legacy you just kind of go for it."

The ad, which shows Mendes rolling around in a bed with a sheet wrapped around her, has been banned in the US, UK and Australia.

Mendes said Americans were too uptight about nudity when they were happy enough to have so much violence in movies.

Wearing a black dress by Hong Kong designer John Rocha and skyhigh Yves Saint Laurent patent purple heels, Mendes praised "easygoing" Australians and said she loved Australian designers like Willow, Collette Dinnigan and Sass and Bide.

"I love comfort and ease. I think you Aussies are great at that," she said.

"I just love casual chic."

Mendes admitted she didn't like to shop and thought it was fine to wear a dress to an event twice.

"I hate to shop," she said.

"I like to walk by the store and have something catch my eye and then go in. But I don't like to do the whole hour long ... I'm not a girl girl in that way."

Mendes will hit the red carpet tomorrow night in Sydney as an ambassador at the launch of the the ACP Magazines festival, which will see a number of fashion and beauty events over the next month.

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